Playson has unveiled an agreement which will see the firm supply its games to Fonbet, in a move which extends the company’s footprint in the regulated market of Greece.
Under the terms of the partnership, Playson will launch all 30 games that are certified for the market, including titles such as Legend of Cleopatra Megaways, Hand of Gold and Hot Coins: Hold and Win.
European sports betting and online casino operator Fonbet recently obtained a Greek licence, and has since launched its new online site within the country.
Yiannis Zafiratos, vice president at Plumo Limited, commented: “Partnering with experienced and prominent game developers such as Playson is an important strategic move when launching an online offering in a new market. We’re confident the company’s content will enable us to attract a large volume of players.
“We’re excited at the endless possibilities this deal provides us and are looking forward to working with Playson.”
The collaboration follows Playson receiving a manufacturer’s suitability licence from the Hellenic Gaming Commission earlier this year, which permitted the casino games and software developer to supply its content for the newly-regulated Greek market.
Alex Ivshin, Playson CEO, explained: “We’re delighted to be working alongside Fonbet and support the operator’s launch in the Greek regulated market.
“This deal once again illustrates the trust that new operators place in our games to drive player engagement and retention. Our content is proven to resonate with players across multiple European countries and is already forming a strong player base in Greece.”
